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Privacy Policy

Who we are

Alicorn Consulting Ltd. www.alicorn.digital

What data we collect and why we collect it

Comments: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies: For information about the cookies set on this website, please see [our cookie policy].

Embedded content from other websites: Articles on this site may include embedded content (e.g. videos, images, maps or articles). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. To find out more, please see [our cookie policy].

Hosting server: We host our website on a server provided by Simple Servers in the UK. The servers automatically record information created by your use of our website (“Log Data”). No cookies are set on your device to do this. Log data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, country you are in, your mobile carrier, device and application IDs, search terms, and cookie information. This information is used to diagnose and improve the hosting service and our website. The Simple Servers privacy policy is available here: https://www.simpleservers.co.uk/privacy-policy

Email: When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email such as your name, telephone number and the information contained in any signature block in your email.

Phone: When you contact us by phone, we collect your phone number and any information provided to us during your conversation with us. We do not record phone calls.

Contact forms: When you contact us using our contact form, we collect your name, company name, email address and telephone number. We also collect any other information you provide to us when you complete the contact form, including any optional information you choose to share as part of the message you send us. If you tick the opt-in box on a form, we may use your personal information to send you promotional information about third parties which we think you may find interesting.

Who we share your data with

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

How long we retain your data

In our website database: If you leave a comment, its metadata is retained indefinitely so you don’t have to fill in your information the next time you submit a comment. If you choose to set up an account on our website, your information is retained indefinitely so you don’t have to fill in your information the next time you use our online services (e.g. make a purchase).

What rights you have over your data

You have the right to request:

  • your information and information related to our use and processing of your information;
  • the correction or deletion of your information; and
  • that we restrict our use of your information.

You also have the right to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third party data controller).

You may exercise your right to object to us using or processing your information for direct marketing purposes by:

  • not ticking the opt-in box when you fill in a form on the website;
  • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link;
  • sending an SMS message containing only the words “OPT OUT” in reply to any marketing communication we send by text message; or
  • sending an email to hello@alicorn.digital, asking that we stop sending you marketing communications or by including the words “OPT OUT”.

For more information on how to object to our use of information collected from cookies, please see our cookie policy.

How to contact us

If you have any questions about this policy or the information we hold about you, please contact us by email: hello@alicorn.digital or post: Aldgate Tower, 2 Leman Street, London, E1 8FA.

How we protect your data

We use Secure Sockets Layer (SSL) software to encrypt any information you submit to us via any forms on our website.

We take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:

  • using Secure Sockets Layer (SSL) software to encrypt any information you submit to us via any forms on our website;
  • only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible; 
  • using secure servers to store your information; and 
  • verifying the identity of any individual who requests access to information prior to granting them access to information.

What data breach procedures we have in place

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. We will report any breaches or potential breaches to the appropriate authorities within 24 hours and to anyone affected by a breach within 72 hours.

What third parties we receive data from

We do not receive information about you from third parties.